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If you’re looking for home-based business opportunities that have good profit potential and allow you to be a little creative, then a gift basket startup might be just the thing for you.
Before starting it is important to know more about this sector. While there is actually no gift basket business magazine as such, you can find numerous gift basket trade statistics in some of the national “gift industry” publications.
But remember that market opportunities vary drastically from state to state, so you really need to get some local data to complement your national statistics.
Gift basket business statistics
1) The industry has had tremendous growth over the past twenty years and is now worth about $ 3.3 billion annually in the United States.
2) Gift baskets are part of the “gift industry” which is worth over $ 200 billion a year. They rank fourth as a category behind other popular gifts such as clothes and coupons.
3) The sector has long been dominated by women and although men are slowly becoming more involved, women make up the majority of entrepreneurs in this sector. Women are also more likely than men to be customers.
4) The corporate sector of the market is worth targeting as it accounts for around 40% of the total market.
5) The industry makes the most volume during the holiday seasons with Christmas, Valentine’s Day and Mother’s Day being the three most popular holidays for gift baskets.
But remember that market opportunities vary drastically from state to state, so you really need to get some local data to complement your national statistics.
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